FLJ Insider Pro guide 06

The Brand Case Study Pack: 13 Fashion and Luxury Brands

How Chanel, Hermès, Louis Vuitton, Miu Miu, Crocs, Gymshark, Zudio and more make their money, and the legal moves behind them. 45 pages, PDF.

USD 15INR 1,299 at checkout

Pages: 45
Format: PDF, A4
Edition: 2026
Delivery: Instant download

What's inside

01Chanel
02Hermès and the price of a Birkin
03Louis Vuitton: why it never goes on sale
04Cartier
05Givenchy
06Maison Margiela and the power of anonymity
07Miu Miu: ownership, strategy and IP
08Miu Miu: how it became Gen Z's luxury brand
09Crocs: from ugly shoe to billion-dollar brand
10Gymshark's influencer strategy
11Zudio: who owns it and why it is cheap
12LVMH: every house the group owns
13How fashion brands die: a post-mortem framework

About this guide

Every brand in this pack answers the same question in a different way: how do you charge more than the product costs, and keep charging it? Chanel does it with scarcity and an archive. Hermès does it with access. Crocs did it by leaning into the joke. Zudio does it by refusing to be expensive at all.

Each chapter is a full Fashion Law Journal case study followed by three takeaways: one on the business, one on the brand and one on the law. Use it for coursework, interview prep for brand and legal roles, or as a swipe file when you build your own label.

Written by the Fashion Law Journal team. 2026 edition.

Who it's for

Coursework, interview prep for brand and legal roles, or a swipe file when you build your own label.

FLJ Insider Pro

Get all five guides, the live jobs board and two step-by-step roadmaps with FLJ Insider Pro from ~~USD 20~~ USD 12/month (early bird).