Live cohort
Starting a Fashion Publication from scratch
A live 2-hour workshop from Fashion Law Journal
Dates
25 Aug 2026, Live Session (8:30 PM IST / 11:00 AM EDT)
Fee
$31 · ₹3,000
Format
Live sessions + recordings
Build a fashion blog that advertisers actually pay to be in. Not a hobby site. Not another Instagram page earning free samples. A small, sharp niche publication with six income lines running at once. Live on Zoom, recording included if you cannot make it. Learn from someone who has built this successfully i.e, Founder, Fashion Law Journal
What's included
- Live 2-hour workshop on Zoom
- 25 Aug 2026, 8:30 PM IST / 11:00 AM EDT
- Recording included for 30 days
- 15 downloadable worksheets, playbooks and templates
- Taught by Founder & Editor-in-Chief, Fashion Law Journal
Curriculum
Live session
What we cover
- • Choosing a niche brands pay a premium to reach
- • Setting up your blog from scratch, start to finish
- • How to monetise your fashion blog/newsletter and get first payment
- • The six ways a fashion publication earns, and which ones you can switch on in week one
- • Your SEO plan: what fashion readers search for, and how to be the answer
- • Where to get images, video and content assets you are legally allowed to use
- • The traffic engine: Instagram theme page, Pinterest and search
- • Your newsletter, and how sponsors get placed in it
- • Pricing your work, building a media kit, and pitching brands properly
- • The contract and disclosure terms that quietly cost creators money
Toolkit
You also get
- • Niche Picker Worksheet: the three-way test in a fillable format, with 40 pre-researched fashion niches and the advertiser class attached to each
- • Publication Blueprint: blog setup start to finish, the pages that matter, and the structure that keeps every revenue line open to you
- • 100 Article Ideas sorted by fashion vertical: resale, sustainability, luxury, streetwear, modest fashion, fashion tech, retail business
- • SEO Starter Pack: winnable fashion keyword lists, the on-page checklist, an article template, and the internal linking map
- • Content Asset Sourcing Guide: every legitimate place to get fashion images, runway visuals, video and music, with what each licence permits in plain language
- • Monetisation Readiness Checklist: everything to have in place before you apply anywhere, so you are not rejected on a technicality
- • Instagram Theme Page Playbook: 30 post formats that drive clicks, a 30-day posting grid, and the bio and link structure that converts
- • Pinterest Starter Grid: board architecture, 20 pin templates and the description formula that gets picked up by search
- • Newsletter Setup Checklist: step by step setup, plus a written 5-email welcome sequence you can adapt in an hour
- • Rate Card Calculator: traffic, subscribers and open rate in, a defensible price for articles, newsletter slots and banners out
- • Sponsored Story Pricing Guide: what to charge at each traffic tier, and the three things that let you charge more
- • Fashion Affiliate Directory: the networks and brand programmes worth your time, with approval notes for brand new sites
- • Disclosure Compliance One-Pager: US, UK and EU rules in plain language, one page
- • Comment-to-DM Automation Blueprint: the exact flow, screenshot by screenshot, so your posts capture readers automatically
- • 30-Day Launch Tracker: thirty steps, four phases and a progress meter, so you always know what today's job is
- • Workshop recording, yours for 30 days
Why us
Why learn this from Fashion Law Journal
- • Fashion Law Journal has been built over five years into one of the more recognisable independent fashion media brands online, with more than 129,000 followers on Instagram and a website read across the US, UK and Europe
- • We did it exactly the way this workshop describes: one narrow subject, owned completely
- • It is run by Anuj Kumar, a lawyer and the founder of Legal Desire Media, who has spent over a decade building publications from zero and monetising them through advertising, sponsorship and licensing
- • Plenty of people can teach you to publish. We can also tell you which images you are allowed to use, what to sign, what to refuse and what to disclose, so that your first brand deal does not turn into your first legal problem
Session schedule
- Start a Fashion Publication That Pays (live)Aug 25, 2026, 11:00 AM – 1:00 PM
Instructors
Anuj Kumar
Founder & Editor-in-Chief, Fashion Law Journal
Who should attend
- Anyone who wants to start their own fashion publication (blog, media website or newsletter)
- Fashion students and graduates who want a portfolio that earns instead of an internship that does not pay
- Stylists, buyers, merchandisers and designers who want an audience they own rather than one they rent from an algorithm
- Fashion creators stuck at the gifted-product stage who want brands to send contracts instead of samples
- Writers who want a publication with their name on it
- Not for anyone looking for passive income without publishing anything
- Not for anyone hoping to build a general fashion site that covers everything
Registrations closed
Registrations are now closed for this cohort. Write to us to hear about the next one.